Branding Project

Our Museum

Introductrion

For this project, it was important to create a successful rebrand for Our Museum. They wanted it to be suitable for a wide target audience. It was important for the branding to bring Poole community together and inspire people to visit the museum. Research, Typography, layout, colour and delivery where all crucial factors to making this project successful. Every decision made had to link back to our brief and target audience to ensure the Our Museum client and the public liked the branding.

Communication

Due to the pandemic this made communication a challenge at first. As a team we used Miro, it allowed us to share ideas and any development to ensure we made decisions as a team.

About the Artifacts

The Museum also holds a range of adjacent social history, ceramics, Fine Art, natural history and photography collections, elements of which are of national significance.

Visiting The Museum

To get a better insight into how our logo and branding would be displayed, we visited Poole Museum. Initially, we noticed that there was no existing community aspect to the museum. The project lab was the main area of focus for us as it showed examples of community engagement, which we wanted to encourage with our brand.

Looking around the museum, we were very interested in incorporating some of the displayed artefacts into our project for branding and touchpoints. Therefore, we wanted to create a logo which would work seamlessly with those artefacts.

Coming Up with a Logo

The idea of this logo came from playing around with the word ‘our’. We wanted to strongly communicate the importance of community and culture in the logo which is why we made the letter forms look similar to a human figure.

We played around with various styles and colours to see what would work best for our final logo. As well as experimenting with diffrent type and shapes.

Final Colour Decision

Poole Museum’s logo is a bright orange which contrasted well with the colour scheme we picked. We extracted the colour from Poole Museum’s logo on Adobe Colour to come up with our colour scheme.

Our primary colours for the brand are 1, 2 and 3. We chose these as our main colours because they both compliment and represent the Poole Museum logo.

Our client was also interested in the adaptability of our logo in terms of colour so we created a broader colour scheme to represent this. Including classic maritime colours - 4, 6, 7 - as well as bold, vivid colours - 5, 8, 9 - allows our brand to attract a wider audience of museum visitors.

Designing a Poster

We knew the museum wanted a more contemporary feel to the museum. We achieved this through vibrant colours and a more modern layout. The designs are legible on all touch-points.

Choosing a Pathway

These are the different pathways we presented to the client. We wanted to come up with three as it gives the client options. After presenting to the client, peers and tutors it was decided that pathway one was the most successful, this was great for us as a team because pathway one was our favourite. We felt it met the brief the most and had the most potential.

Our Brand Guidelines

Having brand guidelines insured we kept the brand consistent and recognisable. This helped the brand look more professional. Additionally, the brand guidelines helped me design my process book for this project.